Hi,

It’s Mike Marlow from Orange County Websites! If you run a home service business—like plumbing, landscaping, or junk removal—you NEED your website to show up on Google. If people can’t find you, they’re calling your competition, and you’re losing money every day. Let’s fix that!

How Customers Search Online:

Customers search with specific phrases when they need a service. And here’s the kicker—if you’re not showing up for these searches, you’re missing out on sales and leads. Customers are literally handing their money to your competitors! Here’s how they search:

• "Best [Your Service] in [Your City]" – Looking for top-rated service providers to trust.
• “Affordable [Your Service] near me” – They’re looking for value and good deals.
• “24/7 [Your Service] in [Your City]” – For emergencies and urgent needs.
• “Licensed and Insured [Your Service] in [Your City]” – They want reliability and professionalism.
• “Cheap [Your Service] deals in [Your City]” – Searching for promotional offers or discounts.
• “How to [Service] by Yourself” – They’re researching, but if you rank here, you can position your service as the easier and more effective solution!

If You’re Not Online, Here’s What Happens:

• No Leads, No Calls, No Business: Your competitors get all the action.
• You Look Untrustworthy: Without an online presence, customers may think you’re not a legitimate business.
• Missed Sales Opportunities 24/7: Your business doesn’t sleep; neither should your website. An optimized site brings leads even when you’re off the clock.
• Lost Credibility: A poor or non-existent website makes you look outdated and unprofessional. Customers move on to the next option that looks more credible.

How to SEO Every Page of Your Website to Rank Higher:

1. Homepage: Make It Easy to Find You

• Target Local Keywords in Headlines: Example: “Reliable Plumbing Services in [Your City].” Use keywords that people search for.
• Meta Title and Description: Create a compelling meta title (50-60 characters) and meta description (150-160 characters) with keywords and a strong call to action. Example: “Top Electrician in [Your City] | Call Now for a Free Estimate!”
• H1 and H2 Tags: Use an H1 for your main headline and H2 tags for subheadings to break up content. Example: “Fast & Affordable Roofing in [Your City].”
• Short, Clear CTAs: Use action phrases like “Call Now,” “Book Online,” or “Get Your Free Estimate!” Make them big and bold.
• Local SEO Elements: Mention the areas you serve within the content, not just at the bottom of the page.
• Fast Loading: Ensure your homepage loads fast—people will leave if it takes more than 3 seconds!
• Internal Links: Link to key pages like your service pages, contact page, and blog.

Free Tip: Use a tool like Google PageSpeed Insights to check your homepage speed. Compress images and remove unnecessary scripts for faster loading!

2. About Us Page: Build Trust with Local Focus

• Introduce Your Team with Local Ties: Example: “Meet John Doe, a proud resident of [Your City] with over 20 years of HVAC experience.”
• Local Keywords and Stories: Mention the neighborhoods or cities you serve. Example: “We’ve been proudly serving [Your City] and [Nearby City] for over 15 years.”
• Add Your Mission and Values: Keep it simple and relate it to customer needs. Example: "Our mission is to provide fast, friendly, and reliable service to homeowners in [Your City].”
• Internal Links to Service Pages: Direct them to learn more about specific services you offer.
• Include Social Proof: Add any awards, certifications, or recognitions your business has received.

Free Resource: Canva to create a team photo collage or infographics that highlight your mission and values.

3. Service Pages: One for Each Service You Offer

• Separate Pages for Each Service: Create dedicated pages for each service. Example: "Water Heater Installation in [Your City]."
• Keyword-Rich Headings and Content: Include variations like “affordable water heater installation” or “emergency water heater repair in [Your City].”
• Detail What the Service Includes: Give specifics. Example: "We offer comprehensive AC repairs, including filter changes, coil cleaning, and thermostat calibration.”
• Use FAQs Specific to Each Service: Example: “Q: How much does AC repair cost in [Your City]? A: Prices start at $99 for basic repairs.”
• Strong CTAs: Encourage them to take action. Example: "Call Now for Same-Day Service!"
• Add Local Customer Stories or Case Studies: Share examples of successful jobs in different areas.

Free Tip: Use Ubersuggest to find long-tail keywords specific to each service to improve page ranking.

4. Gallery: Show Off Your Best Work with SEO in Mind

• Optimize Image Titles and Alt Text: Use descriptive text. Example: "Finished Bathroom Remodel in [Your City] by [Your Business Name]."
• Include Before and After Photos: People want to see results. Describe them like, “Before: Outdated kitchen. After: Modern, open-concept kitchen remodel.”
• Create Categories: Organize photos into categories like “Kitchens,” “Bathrooms,” “Outdoor Spaces,” etc. It makes it easier for visitors to find what they’re interested in.
• Include Small Descriptions with Local Keywords: Example: “Beautiful deck renovation completed for a family in [Your Neighborhood, Your City].”
• Add Video Tours: A short video walkthrough of your completed projects can engage visitors even more.
• File Names Matter: Name your images with keywords and locations before uploading them. Instead of "IMG_1234.jpg," use “deck-renovation-[Your City]-[BusinessName].jpg.”

Free Resource: Use Pixlr or GIMP to edit photos and improve image quality without large file sizes.

5. Contact Page: Make It SUPER Easy to Contact You

• NAP Consistency (Name, Address, Phone Number): Keep it consistent across your site and local directories.
• Clickable Phone Numbers and Emails: Make it easy for mobile users to call or email you with one click.
• Embedded Google Map: Helps with local SEO and guides customers to your location. Mention specific landmarks. Example: “Located near [Landmark] in [Your City].”
• Short, Simple Contact Form: Keep it simple—Name, Email, Phone Number, Message. Offer a dropdown to select the type of service needed.
• Add a Live Chat Option: Capture leads who may have questions or need quick answers.
• Optimize the URL Slug: Keep it short and include keywords. Instead of “/contact-us-page,” use “/contact-[YourCity].”

Free Tip: Use Google My Business to ensure your business information is updated and accurate, which helps your contact page rank higher.

6. Location Pages: Cover All the Areas You Serve

• Dedicated Page for Each City or Neighborhood: Example: “Roofing Services in [Your City]” and “Roofing Services in [Nearby City].”
• Highlight Local Landmarks and Unique Selling Points: Mention local schools, parks, or well-known places. Example: “We’re just a mile from [Famous Park] and serve homes all around [Your City].”
• City-Specific Keywords: Use them naturally. Example: “We provide top-rated plumbing in [Your City], [Nearby City], and surrounding areas.”
• Internal Links to Service Pages: Direct users to related services that they may be interested in.
• Include Testimonials from Local Customers: This boosts credibility and local SEO.

Free Resource: Use Yoast SEO if you’re on WordPress to optimize each page with the right focus keywords and metadata.

Local SEO Deep Dive: Optimize for Different Types of Searches

• City SEO: Target keywords like “Plumber in [City],” “Roof Repair in [City].” Include city-specific content and mentions of local landmarks or neighborhoods.
• Within a Few Miles SEO: Use keywords like “Electrician near me” or “HVAC services within 5 miles.” Include content that mentions proximity to major roads or common areas.
• County SEO: Target broader searches like “Landscaping services in [County].” Make a separate page that covers services across the county, mentioning all the cities served.
• Zip Code SEO: Include zip codes in titles, meta descriptions, and on-page content for hyper-local targeting. Example: “Plumbing Services in 90210 by [Your Business Name].”
• Service SEO: For very specific searches, target keywords like “Water Heater Repair [City]” or “Tree Trimming Services [City].”
• Company Name SEO: Make sure your company name is optimized throughout your website with appropriate keywords to help when people search for your business directly.

Why Bad SEO Costs You Money

• Poorly Named Files and Photos: Google doesn’t know what “IMG_1234.jpg” is. Instead, use “roof-repair-[YourCity]-[YourBusinessName].jpg” to help Google understand the content and location.
• Messy URLs (Slugs): If your URL is too long or irrelevant, Google won’t favor it. Keep it short and to the point. Example: “/services-[YourCity]” instead of “/our-complete-range-of-services-for-all-needs.”
• No Local Optimization: Not mentioning your location means missing out on local searches and traffic.
• Low-Quality Content: If your content doesn’t solve customer problems or answer questions, visitors leave—leading to high bounce rates and lower rankings.

Quick SEO Tips to Improve Your Site Even More:

1. Speed is Key: Compress images, use fast hosting, and remove unnecessary plugins to keep your site fast.
2. Mobile Optimization is a Must: Most searches are from mobile devices. Ensure your site is responsive and looks great on all screens.
3. Keep Content Fresh: Regularly update your blog, services, and photos to show you’re active. Google likes fresh content!
4. Use Simple, Clear Text: Don’t use big words that might confuse people. Simple, direct language works best.
5. Check Your Keywords: Use tools like Google Keyword Planner to find what people search for and include those keywords naturally.
6. Build Internal Links: Link from one page to another on your site to keep users engaged longer.

Need More Help? ​Reply back and let me know what you need—whether it’s finding the best keywords for your business, a free SEO audit to see what’s working and what’s not, or a brand-new website that’s built to rank and convert!

Let’s make your website a money-making machine and help your business grow online.

Looking forward to hearing from you!

Talk Soon,
Mike Marlow
Orange County Websites
📧 contact@orangecountywebsites.com​
📞 714-612-3911 (Call/Text)